Econ Bites: Ying Yang on feedback design motivating the next generation of sales people and more!

Dr. Siyu Wang is speaking with Dr. Ying Yang about  as part of ISEG’s ongoing “Economics Bites on the Go” series.

Dr. Ying Yang is an Assistant Professor of Marketing at University of Iowa. She holds a Ph.D. in Marketing from the University of Houston. Motivated by her own working experience in sales, she studies sales force compensation and marketing strategies. Her research combines theoretical game theory and behavioral economics, aiming to understand the motivation of sales force and to derive optimal strategy recommendations. She has published in Journal of Marketing Research, Quantitative Marketing and Economics and Marketing Letters. She teaches Marketing Research and Professional Selling and serves as the faculty advisor for the Sales & Consulting Club at Tippie.

—-

The next “Economics Bites on the Go” will take place 12 to 1 PM on April 15 via Zoom. “Economics Bites on the Go” was created by Wichita State’s Department of Economics and the Institute for the Study of Economic Growth. The aim is to provide students and faculty members an opportunity to interact with top-tier economists.

Each talk lasts one hour. For the first 20 minutes, Siyu Wang, WSU Economics Department assistant professor, asks students questions that provoke the guest speakers into a deeper examination of their work and how they see the world. The guest speaker then has 20 minutes to summarize their life-long research. The last 20 minutes is Q&A time, with students and professors interacting with the guest speaker and asking any questions they have in mind.

The Zoom meeting ID is 952 4019 5674  and the passcode is 200.