Siyu Wang, ISEG Research Fellow, presented “When to Determine the Price of Co-creation Products on Freelance Platforms? Theory and Experiment,” along with Dr. Ying Yang (Marketing/University of Iowa). The presentation is based on a working paper of the same name. Siyu’s presentation focused on determining the optimal pricing strategy for co-creation products in a dynamic freelance market.
In fact, she covered the proposed theoretical frameworks and outcomes of experiments conducted to test established theory. Through their scholarship, they observed the impact of different pricing strategies on perceived value and willingness to pay. As a result, the presentation sparked engaging discussions among attendees to the CES conference, highlighting the ongoing transformation of the freelance market.
Before, in 2022 the Chinese Economists Society called for papers for the 2023 North America Conference. The University of Oklahoma hosted the CES conference from March 31 to April 2, 2023. The Department of Economics at the University of Oklahoma is the local host for the conference. The conference included invited keynote speeches, roundtable forums, rising star sessions and parallel sessions.
In this case, the conference adopted a hybrid format in 2023. This allowed for remote participation on ten online sessions. In addition, there were a total of 37 sessions which took place in-person.
Furthermore, this was the first year with sessions for “rising stars”. In Rising Stars, Ph.D. students gave the presentations. Siyu was among established scholars who gave feedback to student presentations. These invited scholars served as discussants and session chairs to provide valuable opportunities for students to receive feedback and network with experienced researchers.